Stefan Trkulja

Stefan Trkulja

Founding Product Designer at Uplimit, building the future of AI-assisted learning. I work where design, interaction, and front-end engineering meet.

San Francisco, CAby way of Belgrade, Serbia

About

I’ve spent the last decade chasing the same thing from different angles: interfaces that feel inevitable. The kind where the craft disappears and you’re just left with something that works.

At Uplimit I was the founding designer - shaping the product from a blank canvas into a platform teams use to learn faster with AI. Before that I built award-winning augmented-reality museum experiences, founded Serbia’s first design community, and shipped the kind of front-end work that taught me to respect the engineers I design for.

I care a little too much about tooling, keyboard shortcuts, and the exact easing on a transition. It’s usually worth it.

Selected work

  1. Founding Product Designer Uplimit

    2022 - Now

    First designer at an AI and online-education startup. Owned the product end to end, from zero-state to a living design system.

  2. Product Designer GuidiGO

    2016 - 2021

    Designed award-winning augmented-reality museum experiences on Google’s Tango platform - turning galleries into interactive stories.

  3. Founder Dizajn Zona

    2013 - 2018

    Started Serbia’s first design community: a place for designers to share work, run critiques, and raise the bar together.

  4. Front-End Developer Novak Djokovic

    2012

    Coded the official website for the world’s number-one tennis player. My first real lesson in shipping under pressure.

Off the clock

Lives in
San Francisco - moved from Belgrade for the work, stayed for it.
Obsesses over
Design tooling and the exact line where a designer should pick up code.
House
Slytherin. Ambition reads as a compliment around here.
Order
An Old Fashioned, built slowly. Same philosophy as the work.

Elsewhere